Beach bodies are...

Now that restrictions have lifted and businesses are re-opening, many of us are planning staycations, and hoping the weather will cooperate! Holidays and warmer weather mean wardrobe changes, and for many this brings concerns about our appearance.

The terms “beach body” and “bikini body” are used regularly in marketing diet and exercise plans. Their use in marketing has been effective because they have pushed the idea that there is an ideal body for the beach or for a bikini. When you think of a "beach body", scenes from Baywatch probably come to mind!

But, when we break it down, how crazy is it to market a diet based on location or an item of clothing? The big concern with diets that use these marketing terms, is that they do not have health in mind. All these beach body diets are based on aesthetics, not health, and when that is the case, we have to ask ourselves whether the diet is doing our health a disservice. Usually, beach/bikini body diets are very restrictive, low in energy and do not nourish us. Instead, they make us hungry, tired and leave us feeling guilty or ashamed when we cannot stick it out.

I am not saying that it is wrong to want to look good in a bikini, but you have to consider how much precious life you are missing out on to look a little different or weight a little less. So many of us fall into the dieting trap and become so focused on weight that we put off living. There is never a perfect time to brave the beach or buy that bikini, so you might as well do it now!

At the end of the day this summer, more than any other, presents us with the opportunity to really get out, explore and have fun in our country. Don’t waste that precious opportunity hating your body or trying to change it, embrace it and make the most of it, even if that means buying a new bikini.

Remember that beach bodies are any bodies that go to the beach!

Please never forget that your body is worthy exactly how it is now. It is always good enough to wear a bikini and does not need to be changed.

Oh, and the beach doesn't care anyway!!

If you need support working through diet or body image concerns, contact Oonagh on 0833260216 or visit for more info.

P.S. I love this excerpt from the poem A Note From the Beach by Matt Haig (from his book Notes On A Nervous Planet)

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